Workshops
We offer workshops on a variety of marketing and Internet topics through the Small Business Development Center at Santa Rosa Junior College.
Would you like to have a workshop at your facility? Give us a call at (707) 528-8711 to discuss your requirements.
Upcoming Workshops
Beyond Google—7 Steps to Great Web Sites
Everyone wants to be #1 in Google and there is no end to the articles promising the secrets to top search engine rankings. Some of these offer useful information, others offer "black hat" techniques that can backfire and get you banned from search engines.
But the way to real success-being visible in the search engines and delivering the right content to those people who click on your listing- is not a "quick tricks" job, but rather a process of offering real value to your visitors.
Using robust content to create a destination web site- a site that is the go-to destination for your audience- is a long- lasting way to earn great rankings for your site. The building blocks of a destination web site are expert information, usability, design, unique value proposition, time and presence, voice, trust and credibility. This workshop will walk through these 7 steps and you will leave with concrete, actionable ideas to get your web site onto the road to success.
April 7
Workshops are held at the SBDC
606 Healdsburg Avenue
Santa Rosa, CA 95401
The workshop is $30.
Web Site Makeover—
Take Your web Site From Pitiful to Profitable
If your web site is not contributing to your business success, perhaps it is time for a site makeover! In this 2-part workshop series we will spend the first session reviewing what makes a good web site. We will use the proven SBDC Technology Advisory Program's Web Site Audit process to critique an e-commerce site. You learn specific elements of a site that contribute to success along with pitfalls to avoid and leave with a checklist you can apply to your site.
In the second part of the series, we will review the sites of class voluteers and discuss what is working on the site and what isn't. In this fun and supportive environment we will help each class member with a makeover action list.
(2 part series)
April 13 and 14.
Workshops are held at the SBDC
606 Healdsburg Avenue
Santa Rosa, CA 95401
The workshop series is $60.
10 Steps To Success For Creative Entrepeneurs
Are you a creative Entrepreur?
An artist, writer, photographer, consultant or designer who wants to have a successful business "doing" the work, not managing a staff? Running your own business requires you to be three people in on-the executive providing the business strategy, the manager fulfilling all the administrative tasks to keep your business humming, and the creative. Of course it is the creative work you want to do all the time but you can't afford to delegate the other?
Being caught between not having enough income to hire people to do the administration tasks and yet unablle to hire someone to create their art leads to frustration and often, business faillure.
There is a solution! In this workshop, we walk through the 10 steps every creative entrepeneur should take to find their niche, enjoy their art and make it profitable.
June 15
Workshops are held at the SBDC
606 Healdsburg Avenue
Santa Rosa, CA 95401
The workshop is $30.
Have questions? Email us today!